The Profit-Driven Reality
In today’s digital age, our lives are intricately intertwined with media and social media platforms. These platforms have become an integral part of our daily routine, influencing the way we perceive the world and ourselves. However, it is crucial to understand that behind the glitter and glamour lies a hidden agenda – Profits. The primary objective of all media & social media organizations is to maximize their financial gains. While we often enjoy these platforms for free, we must acknowledge that, in most cases, we are the product they are selling. This is a fact that many people fail to grasp fully.
The Price of Psychological Engagement
People who spend significant amounts of time on social media often overlook the psychological toll it takes. They may not realize the hefty price they pay in the form of their mental well-being, and this phenomenon is best encapsulated by the Fear of Missing Out (FOMO).
Capturing Moments or Missing Them?
Consider the last time you were in nature. How much of that moment did you genuinely relish, and how much did you miss while trying to capture the perfect photo for your social media feed? In retrospect, did you truly savour the moment, or were you more concerned with demonstrating to others how much you were enjoying it? Think about the jealousy your posts may have stirred in others or the ripple affects your online presence has had on people’s lives. How much time have you lost when you could have simply been fully present, basking in the pure joy of the moment?
The Illusion of Others’ Happiness
The pervasive belief that everyone except ourselves is leading a happier life is a common misconception. It is akin to the saying, “The grass is greener on the other side of the fence.” This sentiment is reminiscent of Bhishma’s words in the Shanti Parva chapter of Vyasa’s Mahabharata, where he aptly notes that people aren’t necessarily unhappy because they have problems; it’s often because they cannot stand to see others happy. People are wired to feign happiness, leading to a world where most individuals secretly grapple with inner misery, all while projecting a facade of contentment.
Manipulating Minds and Arishadvargas
Media, both traditional and social, actively manipulate our minds, exploiting six detrimental qualities known as Arishadvargas:
- Kama (Lust): Provocative images and content designed to ignite passion in viewers.
- Krodha (Anger): Debates and discussions that feature vehement “intellectuals” to trigger anger, as angry viewers are more likely to engage.
- Lobha (Greed): The flaunting of opulent lifestyles, tempting viewers to desire possessions without considering their authenticity, leading to irrational FOMO.
- Moha (Infatuation): Content that idolizes and glorifies celebrities, politicians, or cult figures, fostering infatuation.
- Mada (Ego): When media messages run counter to personal beliefs, it incites ego-driven responses.
- Matsarya (Envy): Social media, in particular, fuels jealousy by showcasing others’ apparent success, especially among peers.
The Endless Cycle of FOMO
These six detrimental qualities effortlessly feed into the Fear of Missing Out (FOMO), compelling individuals to remain ensnared by social media’s allure despite its detrimental effects on their well-being.
Breaking Free from the FOMO Trap
It is essential to recognize the underlying motives of media and social media platforms, which prioritize profits over our mental health. Acknowledging the psychological toll they can exact, as well as the insidious influence of Arishadvargas, empowers us to make more informed choices about our digital consumption. By embracing moments of genuine presence and resisting the lure of constant online validation, we can break free from the FOMO trap and find greater contentment in our lives.
